History on Beauty Pageants


The world pageant means as per Chamber’s Dictionary “a dramatic performance, scene or part, a series of tableaux or dramatic scenes connected with local history or other topical matter, performed either on a fixed spot or in procession.” As per Webster’s English Dictionary it means “a specular procession or parade, representation in costume of historical events; a mere show” Briefly I may describe the Miss World Pageant is an international beauty pageant founded in the United Kingdom by Eric Morley in 1951. Presently Morley’s wife Julie Morley is Co-Chairman on the pageant .The event of Miss World is the most widely attended and broadcasted of such events, with over a hundred delegates in competition. Miss World -The Final is the world’s largest live annual television event and the global viewing figures topping more than two billion across more than 200 countries. The rival group which held Miss Universe Pageant by comparison, welcomes approximately 80 delegates, although Miss Universe maintains unrivaled popularity in some parts of the world, notably in Americas.

The winner spends a year travelling the globe representing the Miss World Organisation in the various causes, Traditionally, Miss World lives in London (U.K.) during the reign and uses it as her base for world travel. The brief history is that Miss World started as the Festival Bikini Contest, in honour of the recently introduced swimwear of the time, but was allied Miss World by the press. It was originally planned as a one-off event. Upon learning about the upcoming Miss Universe pageant Morley decided to make the pageant an annual event. Opposition to the wearing bikinis led to their replacement with more modest swimwear after the first contest. In 1959 the BBC started broadcasting the competitions. The pageant popularity grew as the popularity of television grew. In 1980s the pageant repositioned itself the slogan “BEAUTY WITH A PRPOSE”. The contest added test of intelligence and personality. By 1990s, the pageant was reaching two billion viewers from almost every country in the world. In 21st century, Eric Morley died as the pageant entered the new century. His wife Julie succeeded as Chairwoman of the Miss World Organisation in charge of holding the global pageant. The century saw its first Black African winner in 2001. During that edition as part of its marketing strategy Miss World came up with a “YOU DECIDE” television special, featuring the  delegates behind the scenes and on the beach and allowing viewers to either phone in or vote on line for their favourites. It also sells its talent, “Beach Beauty” and sports events as television specials to the broadcasters. In 2002 Miss Azra Akin of Turkey won the Miss World title. Amongst the best performances by the country Venezuela and India won titles for five times, Turkey twice and Egypt for one time. The information and extract have been obtained from Miss World Wikipedia- the free encyclopedia.

Now about the Miss Pakistan World which has completed the decade of its existence this year! The 10th Annual Pageant event is going to be held on August 24, 2012 in Mississauga. The entire credit for this long and the difficult journey goes to Miss Sonia Ahmed who had a dream to portray a softer image of Pakistan to the world and to create a platform for the young and creative Pakistani women to exhibit their talents which have been dormant due to the lack of opportunities. We must congratulate   Sonia Ahmed for his great devotion, dedication and determination to conduct its fabulous event and also having confidence to achieve her goals. She was very confident and creative to establish the first event at Ottawa, national capital of Canada in 2003 and after this she decided to move to Toronto and since then it is being held every year. Sonia not only produces the momentous event here in town but also makes sure that the participants get worldwide projection and rewards. Miss Pakistan World is a pageant that has represented Pakistan in various International Pageants from North America, Europe, New Zealand, Australia and rest of the world.  Miss Pakistan World’s participants have won many titles from different parts of the world.